Sportpesa is one of the most well-known online sports betting sites in Africa and the South African version is seen as one of the best platforms of the brand on the continent.
The sportpesa.co.za web and mobi site is slick and professional and the layout is of the highest standard. The operators offer a decent bet market and game-play but does not appear to have any promotions available to new or subscribed customers.
The nuts and bolts of the website (FAQ’s, information dissemination details, ‘how to play’ and glossary) is well maintained and punters have an easy ride with regard to all details necessary to become part of the sportpesa family.
Due to South Africa’s strict legislation a customer will have to be FICA qualified and this means a proof of address, copy of ID and sometimes a bank statement. The following are some key points a punter must be aware of when registering on this site; name, mobile number, e-mail address, actual physical address, work address, work phone number, date of birth, fax number, user name, password and password reset.
The landing page is impressive with a well-thought out sliding banner. The Sportpesa SA site does have a few areas that could do with a brush-up. They are heavy on pushing social media platforms, which is not a bad option, but more could be done on the actual site with regard to advertising promotions, sports markets and bet-markets.
As mentioned, Sportpesa South Africa does not have one promotion showing on its landing page, while subsequent research on search engines show that this is indeed the case, with no current bonuses on offer. This philosophy is a major step-back from the rest of the competition in the country and this departure could hamper new business.
The site’s bet market can be seen when clicking on the icon in line with the match on offer. This icon is not well advertised and a first time user can be a bit confused as to how to access the bet types for each particular contest.
Once the punter finds the icon, clicking on it will reveal the bet market including bets like; over/under, both teams to score, half/time-full/time, handicap, correct score, total goals scored and over and under. Many leading bet-sites in South Africa offer a larger bet-market, with many more types of stakes per contest. The sportpesa bet-market is relatively small, offering between 20 and 20 types of bets per event.
The mobi site is a mini version of the main website and offers the same details, and of course the same lack of promotions.
The site explains the ‘how to register, deposit and withdraw’ and this information will provide the punter with a step-by-step guide.
All in all the site looks impressive but fails to deliver in many key aspects. Despite the site’s good brand name, and massive sponsorship drive, this is not a recommended bet-site for South Africans – yet. The operators need to work on a marketing strategy with regard to bonuses and promotions.